Book Promotion Ideas for Authors
TikTok offers a dynamic and engaging platform for first-time authors to market their books. By understanding the audience, participating in trends, creating diverse content, and engaging with the community, you can effectively raise awareness for your book https://weststarrottweilers.com/shih-tzu-origin-story/. Remember, consistency and authenticity are key to building a loyal following on TikTok. Happy TikToking!
Suzanne Kelman is another author who found success on TikTok. She shares that the best advice she received was about promoting her book on the platform. Unlike Facebook and Twitter, where you have to be careful about over-promoting, TikTok’s algorithm is designed to push your content to different people, allowing you to promote your book as much as you like. Suzanne still follows the 7-3 rule (7 posts about other content, 3 about her book), but she hasn’t seen any drop off when promoting her book. With this newfound freedom, Suzanne is able to promote her work with confidence and has had one of the most popular BookTok books.
If users take the time to comment on your videos, make sure to reply! You can even use the video reply feature to keep conversations going and create even more content — like how author Thomas R. Weaver does here.
Book Fair Promotion Ideas
Promoting your book doesn’t have to feel overwhelming. With these 101 book promotion ideas, you have a range of tactics to choose from that can fit any budget, schedule, or style. Whether you’re a social media enthusiast, a collaboration wizard, or someone who thrives in community engagement, there’s something here for everyone.
In times past, an interview for a newspaper, radio spot, a TV show, or zine could net sales for an author. With today’s focus on the internet, you’ll probably find it difficult to make any of these options produce book sales. There are exceptions, and if any of these options interest to you, then use search engines to find opportunities. For example, in small towns and rural areas, you may find weekly or monthly newspapers that would like to interview you while plugging your book.
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We all know that writing a book is only half the battle. Promoting it? That’s where the real challenge begins. Whether you’re a first-time author or a seasoned pro, finding fresh, creative ways to promote your book can be a game-changer for your sales and visibility.
TikTok Book Promotion Ideas
Aiden Thomas has gained a huge following on the app by sharing swag giveaways, hilarious author jokes, and giving us a peek into what it’s like being a QTPOC author. With unboxings, trips to bookstores, and even some appearances from his adorable pets, Aiden’s content is always entertaining. Plus, he is not afraid to call out those who can’t spell “cemetery” correctly! Aiden’s debut novel, Cemetery Boys, has become one of the most popular BookTok books, and it’s not hard to see why.
As important as it is to promote your own work, don’t forget about the rest of the BookTok community. Feature other authors and books on your page and tag them when you post about them. Author Kelly Vincent featured a book they were reading in this post.
As you may have noticed, I’ve become obsessed with TikTok lately! It seems like people either love TikTok or they hate it. If you’re one of the latter, that’s fine. To each his own. But if you’re enjoying TikTok or haven’t explored it yet, there’s definitely an opportunity there to promote your book on TikTok!
TikTok’s algorithm is what sets it apart from other social media platforms, and understanding how it works is crucial to effectively using the app to promote books. Here are the key factors that influence TikTok’s recommendations: