SEO Basics: How to Do SEO for Beginners

Regularly share your reports and provide actionable recommendations based on your analysis. Observe how people use and interact with your website by looking at data about their actions and behaviors. Google Analytics is a free tool that provides detailed information about who visits your website, how they use it, and how well it performs. You can use Google Alerts to help you track when and where your brand is being mentioned online.

More free SEO tools

While choosing keywords might seem as simple as picking popular search terms in your industry, effective research requires a deeper understanding of search intent. By looking at what’s currently ranking and how users interact with those results, you can build content that truly serves your audience’s needs. Keywords are ideas and topics that define what your content is about. For example, speaking at events, doing interviews, and blogging for other websites. These activities give you the opportunity to showcase your expertise and reach new people.

• When your content is useful and informative, it builds trust and positions your brand as an authority.
• These bots scan the code, picking up the written text, images, videos and more that appear on webpages to gather all information possible.
• The right amount of authorized backlinks will bring more benefits than having excessive links from spammy websites.

The free version shows you the top 100 backlinks with details like the domain rating. And don’t SEO Anomaly forget to use our free on-page SEO progress tracker and checklist to stay on top of your optimizations. With that in mind, it’s time to show you how to make sure that your content keeps Google searchers on your page. But you don’t need to write an amazing description 100% of the time. Finally, optimize your content to rank in the featured snippet.

The Content Fusion feature allows you to either load an existing URL or start content from scratch with a keyword. From there, you can generate a brief for another writer, and then access the content management module. Using your target keyword (and other relevant keywords) within the H1 to H6 tags communicates the topical relevance to search engines. It also enhances the user experience by providing a clear hierarchy. It’s what search engines crawl to determine if your site is offering value to a user.

In simple terms, search marketing is about getting visibility and traffic from search engines using both paid and unpaid strategies. Traffic that comes via SEO is often referred to as “organic search traffic” to differentiate it from traffic that comes through paid search. That’s why we offer a free and Premium version of our WordPress plugin, allowing you to get started with SEO without too much trouble. Our free plugin comes with features like the SEO and readability analyses, which give you feedback on your content right away.

Structured Data and Schema Markup

In the “In Progress” tab, start conversations with your chosen prospects directly from the Semrush tool. To further improve indexation, create and submit an XML sitemap. Use a tool like XML Sitemaps Generator to create an XML sitemap for your website.

Google prioritizes websites that go deep on specific topics over those that cover many topics superficially. Going deep means building out entire clusters of content that explore different aspects or subtopics of one big idea or theme. Advanced SEO techniques, like building deep topic clusters and creating link magnets, can help you win more traffic from organic search. Also, research from Ziff Davis shows LLMs like Open AI prefer content from authoritative websites. Hence, optimizing for SEO increases your chances of appearing in generative search features like AI overviews, ChatGPT, and Claude AI.